Everyone talks about innovation in genetics. But the constraint was never the science, it's execution: the speed to deliver results, and the validation to trust them. Closing that gap is the whole reason Gene-G exists.

Gene-G is a professional boutique company that has specialized in applied plant genetics since 2015. Based in Israel, the lab provides services to seed companies all around the world. Collaborating with Gene-G provides access to cutting-edge technologies without requiring significant investment. These technologies, usually available only to large-scale companies, allow customers to focus on what they do best: developing elite varieties.

We perform DNA marker diagnostics using the most advanced technologies. Such tests are beneficial for Marker-Assisted Selection (MAS) and Marker-Assisted Backcrossing (MAB), both of which are commonly used in plant breeding. Our designated seed genetic purity tests are critically important for quality control in seed production. We offer validated off-the-shelf solutions for a variety of crops, including tomatoes, peppers, cucumbers, watermelon, melons, and squash. Gene-G excels in marker discovery projects, which are meticulously planned and customized to meet each customer’s unique needs.

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Meet the Team

Dagan Mor

Founder & CEO

Dagan Mor, the company's CEO, founded the company in 2015, and has more than 20 years of experience in plant molecular genetics. Together with a skilled and educated group of specialists, they are providing professional molecular diagnostics test services to customers all around the world.

Iris Shviza

Customer Relations & Admin. Manager

Over 20 years of experience. B.A. in English Literature & Political Science, University of Haifa. M.A. in Public Administration, University of Haifa.

Nurit Shitrit

Plant Health Lab Manager

Over 15 years of experience. M.Sc. in Medical Sciences from the Technion Faculty of Medicine.

Aviad Freiman

CTO

Over 13 years of experience in the industry. PhD.

Einat Sade Levy

Laboratory Manager

Over 12 years of experience in molecular diagnostics. B.Sc. in Biology

Yael Almog

Laboratory Scientist

Over 10 years of experience. Molecular Biology. M.Sc. in Plant Pathology.

Moran Yishay

Laboratory Scientist

M.Sc Plant Pathology & Microbiology, Hebrew University of Jerusalem. Robert H. Smith Faculty of Agriculture, Food and Environment.

Gene-G has been a key factor in Harmoniz's technological evolution. Their flexibility, depth of expertise, and out-of-the-box thinking are a huge enabler of our innovation - and they consistently go the extra mile for us as a client.

Shai Leviatov VP of R&D @Harmoniz
The Rolls Royce of Purity & Genotype testing.

Israel Pepper Breeding company
Working with Gene-G has been an excellent experience. Their team supported us throughout the entire process with great professionalism, patience, and genuine commitment to our project. They took the time to explain every step in detail, worked closely with us to design the right sampling approach, and even came to our nursery to guide us through the process in person. Their expertise, responsiveness, and willingness to collaborate made a complex process clear and practical. We truly appreciate their support and consider them a trusted professional partner.

Gal Hadas Brandwein Propagation and R&D Manager @CanacadoHub
The molecular marker services provided by Gene-G combine professionalism, speed, and high-quality work, fully meeting expectations and supporting the rapid and efficient achievement of research goals.

Ballardini Massimiliano ESASEM SPA Tomato Breeder