Everyone talks about innovation in genetics. But the constraint was never the science, it's execution: the speed to deliver results, and the validation to trust them. Closing that gap is the whole reason Gene-G exists.
Gene-G is a professional boutique company that has specialized in applied plant genetics since 2015. Based in Israel, the lab provides services to seed companies all around the world. Collaborating with Gene-G provides access to cutting-edge technologies without requiring significant investment. These technologies, usually available only to large-scale companies, allow customers to focus on what they do best: developing elite varieties.
We perform DNA marker diagnostics using the most advanced technologies. Such tests are beneficial for Marker-Assisted Selection (MAS) and Marker-Assisted Backcrossing (MAB), both of which are commonly used in plant breeding. Our designated seed genetic purity tests are critically important for quality control in seed production. We offer validated off-the-shelf solutions for a variety of crops, including tomatoes, peppers, cucumbers, watermelon, melons, and squash. Gene-G excels in marker discovery projects, which are meticulously planned and customized to meet each customer’s unique needs.
Meet the Team
Dagan Mor
Founder & CEO
Dagan Mor, the company's CEO, founded the company in 2015, and has more than 20 years of experience in plant molecular genetics. Together with a skilled and educated group of specialists, they are providing professional molecular diagnostics test services to customers all around the world.
Iris Shviza
VP Research & Development
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Nurit Shitrit
Chief Scientist
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Aviad Friman
Head of Bioinformatics
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Einat Sadeh
Laboratory Manager
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Yael Almog
Moran Yishay