Quotes

Everyone talks about innovation in genetics. But the constraint was never the science, it's execution: the speed to deliver results, and the validation to trust them. Closing that gap is the whole reason Gene-G exists.

Signature

Gene-G is a professional boutique company that has specialized in applied plant genetics since 2015. Based in Israel, the lab provides services to seed companies all around the world. Collaborating with Gene-G provides access to cutting-edge technologies without requiring significant investment. These technologies, usually available only to large-scale companies, allow customers to focus on what they do best: developing elite varieties.

We perform DNA marker diagnostics using the most advanced technologies. Such tests are beneficial for Marker-Assisted Selection (MAS) and Marker-Assisted Backcrossing (MAB), both of which are commonly used in plant breeding. Our designated seed genetic purity tests are critically important for quality control in seed production. We offer validated off-the-shelf solutions for a variety of crops, including tomatoes, peppers, cucumbers, watermelon, melons, and squash. Gene-G excels in marker discovery projects, which are meticulously planned and customized to meet each customer’s unique needs.

Download our Certificates

Meet the Team

Dagan Mor

Founder & CEO

Dagan Mor, the company's CEO, founded the company in 2015, and has more than 20 years of experience in plant molecular genetics. Together with a skilled and educated group of specialists, they are providing professional molecular diagnostics test services to customers all around the world.

Iris Shviza

VP Research & Development

Lorem ipsum is placeholder text commonly used in publishing and graphic design to demonstrate the visual form of a document or typeface without using meaningful content.

Nurit Shitrit

Chief Scientist

Lorem ipsum is placeholder text commonly used in publishing and graphic design to demonstrate the visual form of a document or typeface without using meaningful content.

Aviad Friman

Head of Bioinformatics

Lorem ipsum is placeholder text commonly used in publishing and graphic design to demonstrate the visual form of a document or typeface without using meaningful content.

Einat Sadeh

Laboratory Manager

Lorem ipsum is placeholder text commonly used in publishing and graphic design to demonstrate the visual form of a document or typeface without using meaningful content.

Yael Almog

Moran Yishay

Dagan Mor Iris Shviza Nurit Shitrit Aviad Friman Einat Sadeh
Quotes
  • Gene-G has been a key factor in Harmoniz's technological evolution. Their flexibility, depth of expertise, and out-of-the-box thinking are a huge enabler of our innovation - and they consistently go the extra mile for us as a client.

    Shai Leviatov VP of R&D Harmoniz
  • Gene-G has been a key factor in Harmoniz's technological evolution. Their flexibility, depth of expertise, and out-of-the-box thinking are a huge enabler of our innovation - and they consistently go the extra mile for us as a client.

    Shai Leviatov VP of R&D Harmoniz